Green Marketing Should Focus on The People

The latest report from ecoAmerica is titled “up start with people.” The report states that the environmental community has not been successful at wining the hearts and minds because they have focused mostly on government regulation and intervention. The non-profit sees more success being had by those in the movement who are focused on social solutions that are built around people.

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Originally posted on Green Economy Post

Crowdfunded windmill will generate energy for members’ own use

We’ve seen numerous creative approaches to supplying sustainable energy for home users, but recently one caught our eye that seemed a little different. Targeting consumers unwilling or unable to outfit their own homes with wind or solar energy collectors, Dutch Windcentrale offers a chance to own a portion of a local windmill and enjoy a proportionate amount of the green energy it produces.

A brainchild of the Dutch Energy Cooperative with support from the Doen Foundation, Windcentrale gives Dutch households a way to secure their own energy supply for years to come. Toward that end, it has divided up a single windmill’s output into units with an expected wind output of 500 kilowatt hours (kWh) each per year. Interested parties can purchase one or more of those units so as to supply their own household consumption, which averages about 3500 kWh. Power is delivered through the local utility, and during wind-free days it’s supplemented with the utility’s own, traditional supply. When members move, meanwhile, they can simply take their shares with them.

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Originally posted on Springwise

5 Green Products Designed for Greener Highways

Sustainable technology development is the need of the hour. With fast depleting natural resources, threat to survival has become evident. The scientists and designers are on a constant look out for designs that solve survival needs of tomorrow. It is true that highways, with its ever growing vehicular traffic, has to be blamed for creating environmental pollution. But many modern industrial designers vouch to transform this traffic lifeline into green power generation hub for future. Highways extended on vast stretch of land, have potential for developing many sustainable means of generating power. Electric cars, e turbine, solar and wind energy lighting and solar powered air purifiers are few of the futuristic designs to curb the pollution levels and build self- reliant system through highways.

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Originally posted on Ecofriend

Vertical Farms For London Are Lovely Green Eye Candy

Vertical farms may be pie in the sky, but they are a lot of fun for architects with time on their hands. AWR recently organized a competition to design a vertical farm with a residential use called LOFT 2011.

I am particularly fond of the Second Honorable Mention, the Breathing Vertical Farm. There isn’t a lot of growing area, but it would make a beautiful place to live.

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Originally posted on Treehugger

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Tags: report states, green, hearts and minds, household consumption <BR/>